Preston North End have announced a 2.5% cut in ticket prices, reflecting the VAT cut across the country this week.
The cut in prices will apply to ‘half-season’ tickets, whereby supporters purchase tickets for just 50% of the games, a popular choice in the current financial climate.
The VAT cuts will also cover replica kits on sale in the club shop, bringing the price of a men’s home shirt to £43.
Preston North end supporter Alan Smith, 23, was delighted with the news: “I’m delighted the club’s acknowledged the current economic climate. 2.5% isn’t much, but over the course of the season I think it will be a big help, especially with Christmas just around the corner.”
But some supporters are still not happy, John Bryson a season-ticket holder in the Bill Shankly Kop added: “2.5% is nothing, its loose change. It’s just a gimmick, which makes the club look as if there helping the fans, when really it’s just a pittance.”
The majority of fans appear to have been encouraged by the discounts, with fans queuing as early as 4am this morning for tickets for Tuesday night’s game against Doncaster.
Those attending the Doncaster fixture are guaranteed a ticket for the F.A. Cup Third Round visit of Liverpool.
Several North-West clubs have followed suit, with Everton, Liverpool, Manchester United, Blackburn Rovers and Bolton Wanderers all announcing cuts in ticket prices.
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